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商品編號： 9-702-469 出版日期： 2002/03/22 作者姓名： Yoffie, David B.;Wang, Yusi 商品類別： Other 商品規格： 24p 再版日期： 2005/10/20 地域： 產業： Mobile devices and personal computers 個案年度： 1977 - 2002
商品敘述：
In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple''s strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs make Apple "insanely great" again?
涵蓋領域：
Competitive advantage;Corporate strategy;Industry analysis;Strategy formulation
相關資料：
Case Teaching Note, (5-702-473), 12p, by David B. Yoffie;Spreadsheet Supplement, (XLS312), 0p, by David B. Yoffie, Yusi Wang
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